Led design efforts on a digital transformation project aimed at empowering users to manage their wardrobe and discover new styles, reducing decision-making time and enhancing self-expression.
This project tackled the problem of transforming personal style through a digital wardrobe platform. By addressing the significant time spent on clothing decisions, the solution sought to integrate self-expression, efficiency, and personalization, aligning with layers of Maslow’s hierarchy of needs.
Industry
Fashion
Disciplines
Design Strategy and Vision Design System Development User-Centered Design Scalability Planning Operational Integration
Team
Team 2
Date
2024
The challenge
People spend an extraordinary amount of time deciding what to wear. Women spend an average of 16 minutes each weekday morning and 14 minutes on weekends, amounting to nearly 287 days over their lifetime. Men, while spending slightly less time, average 13 minutes per weekday, still contributing to a significant cumulative time investment. These decisions become even more time-consuming for special occasions, such as vacations or events, adding stress and inefficiency to daily life. The challenge was to design a solution that reduces this time burden while empowering users with tools for self-expression and contextual convenience, such as weather-appropriate and event-specific wardrobe suggestions.
The solution
Developed a comprehensive design system architecture, including an inventory of screens, modular components, and innovative patterns. The digital wardrobe platform incorporated predictive and adaptive features, allowing users to easily plan outfits, discover styles, and save time. The system also supported multi-modal interaction, such as voice and touch.
Results
As the design lead, I drove the strategic vision for the project, ensuring alignment with user needs and business goals. I facilitated collaborative work sessions with my team, fostering creativity and ensuring seamless execution of deliverables. The design system architecture established a robust foundation for scalability and automation, receiving high marks for its innovation and operational feasibility. The project highlighted my ability to lead cross-functional teams, deliver impactful solutions, and set a clear direction for complex design challenges.