Were used as an amplification to support the National College Football Playoffs as well as push the exciting voice of Dos Equis. Raw, fun, athletic, sporty, and uncut. These were some of the very words said by a brand manager and how they defined Dos not only as a beer company but a personality.
Heineken sells beers but in the words of the Maggy the CEO, “We don’t sell beer, we sell good times”. So as a big part in developing and translating these good time’s, I wanted to bring out that story through the branding.