How Ad Tech Has Shaped The Marketing Industry?

Is your brand taking advantage of metrics and data? Take a listen for some marketing gems.

In this episode, I speak with Kyle Cheasman on ….

What he does
What does RhythmOne Do
How did he get to his position
What’s was the biggest mindset change he had to make during his transition and move to the west coast?
What are SSPsand DSPs?
How did the ad tech space change?
How did the publishing space interact with the design, and how did he apply design thinking?
How did he apply strategy in the Ad Tech industry?
What has been extremely successful for him at Rhythmone?

And the STRATEGY SNACK for episode 7 is a special gem that has helped him, listen in the episode for it.

What social media platforms are you using for your marketing?

Let me know by leaving a comment for this episode.

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Running a business all by yourself isn’t easy. If there are any struggles you face running your business, please reach out to me. I’ll do my best to help you by addressing your issues in a future blog post or podcast episode here on Strategy Snacks. You can reach me at [email protected]