Localization initiative enhancing Todaytix for non-English speaking tourists.
I aimed to optimize the user experience for non-English tourists, recognizing a significant portion of the Todaytix clientele lacked proficiency in English. Analysis revealed a considerable opportunity to tap into this demographic and enhance user engagement.
Industry
Digital Entertainment
Disciplines
UI & UX Design
Team
Date
2023
The challenge
Despite London's status as a global tourist destination, a substantial percentage of visitors lacked proficiency in English, hindering their ability to navigate and utilize Todaytix effectively. This language barrier presented a significant challenge in delivering a seamless user experience and maximizing engagement with the platform.
The solution
Implementing a comprehensive localization strategy, I proposed a multilingual support and tailored content for non-English speaking users. This involved translating interface elements and communication materials into key languages, catering to the diverse linguistic needs of tourists.
Results
While the full implementation was pending, the initiative successfully initiated crucial conversations and secured its place in the product roadmap. The groundwork laid for localization promises to unlock a new market, positioning Todaytix strategically for future growth as it anticipates catering to the diverse linguistic needs of its users. This initial step signifies a commitment to inclusivity and a proactive approach to meeting the demands of a broader audience.
