Short Project Description (less than 15 words): Co-founded Stockvu, a web-based financial literacy tool for underserved communities, empowering informed decision-making.
As co-founder and product designer of Stockvu, we aimed to tackle financial inequity by providing accessible financial education through a user-centered web platform.
Industry
Fintech
Disciplines
Visual Design Interaction Design\ Product Strategy
Team
Date
2021
The challenge
Addressing the disparity in financial literacy, particularly among marginalized communities, Stockvu aimed to bridge the gap by offering accessible education. Lack of resources and systemic barriers posed challenges in reaching underserved populations.
The solution
Using a human-centered design approach, we conducted user interviews to understand needs. We developed intuitive user flows and wireframed screens accordingly, applying a cohesive visual design system for a seamless user experience.
Results
Stockvu emerged as a vital resource, empowering individuals with financial knowledge. Through accessible design and comprehensive education, Stockvu aimed to dismantle systemic barriers and foster financial empowerment for underserved communities.
