Industry
Digital Entertainment
Disciplines
Interaction Design
Team
Date
2022
The Challenge
The challenge centered around increasing ticket sales and revenue by offering discounted tickets while effectively managing at-risk inventory. The approach involved creating an engaging and seamless discount application process within the checkout flow, addressing user needs while ensuring the feature aligned with business objectives.
The Solution
The Reserved Offers feature introduced a dynamic animation within the checkout flow, drawing attention to at-risk inventory tickets and promoting exclusivity. To encourage users to make purchases, a clear and seamless discount application process was implemented. Results showcased an average purchase conversion rate of ~36%, emphasizing the success of this alternative ticket purchasing option.
Results
The Reserved Offers feature significantly contributed to TodayTix's goal of increasing ticket sales and revenue. Balancing business objectives and user needs, the project achieved a notable purchase conversion rate, demonstrating the effectiveness of the alternative ticket purchasing option. The dynamic animation and transparent communication of discounts created a delightful user experience, reinforcing the success of the Reserved Offers initiative in optimizing at-risk inventory and driving revenue growth.