Industry
Education
Disciplines
Visual Design Interaction Design Product Strategy
Team
Date
2021
The Challenge
Athletes often face unspoken challenges, from mental health to financial literacy. NyceMoves aimed to break the silence, offering a platform for athletes to share experiences. The challenge was to design a space fostering open dialogue and overcoming societal taboos.
The Solution
Through wireframing and design iterations, we crafted an Explore Page, ensuring user-centricity. Gamification incentivized early engagement, encouraging users to earn points and in-app currency. A design system, featuring a blue color scheme and Noto Sans typeface, enhanced user interface coherence.
Results
While NyceMoves didn't launch, the design emphasized engagement. Gamification rewarded effort, creating an immersive athlete community. The case study reflects our dedication to empowering athletes, breaking stigmas, and translating design magic into a compelling narrative for all stakeholders.