Industry
Fitness, Health Care
Disciplines
Usability Testing A/B Testing Interaction Design User Experience Design
Team
Date
2021
The Challenge
The challenge involved developing a strategic approach to increase new sign-ups and acquire users by introducing a bundled offering that combined Openfit subscriptions with supplements. The collaboration with the Acquisition and Growth teams emphasized the need for a compelling and attractive package to drive user acquisition.
The Solution
The Bundle Upgrade project focused on creating an enticing package by integrating supplements with Openfit subscriptions. The design aimed to communicate the value of the bundle and highlight the benefits of combining fitness subscriptions with nutritional supplements. The goal was to provide users with a holistic health and wellness experience.
Results
The implementation of the Bundle Upgrade successfully contributed to increased new sign-ups and user acquisition for Openfit. The collaboration with the Acquisition and Growth teams proved effective in creating a compelling offer that resonated with users, showcasing the potential of strategic partnerships to drive growth and enhance the platform's value proposition.