Industry
Social
Disciplines
Visual Design Interaction Design Product Strategy
Team
Date
2019
The Challenge
Lambda Sigma Upsilon brothers faced hurdles in networking and alumni struggled with post-graduation purpose. Existing platforms lacked fraternity focus. Brothr79 sought to address this, blending iOS development, mobile interactions, and fraternity goals.
The Solution
Research delved into color psychology, resulting in a vibrant palette. A meticulous design system, with 50+ screens, ensured consistency. The app's highlight, an immersive search engine, personalized connections based on interests and careers, fostering a more engaged brotherhood.
Results
Brothr 79 is a platform for Lambda Sigma Upsilon Latino Fraternity Incorporated, allowing brothers to connect to a brother in a matter of seconds. Next Steps: Continual user testing and iterative improvements would refine the user experience, aligning with fraternity feedback and enhancing connectivity within the brotherhood. The design journey remained an ongoing process, emphasizing continuous improvement.